JOIN THE LIVE WORKSHOPS happening now through November 20th
Create $5K, $10K, or $20K a month business as a freelancer on Upwork!
Unlocking Upwork Success™ is the fastest way to learn how to make a reliable, high income on Upwork, through a value-packed online course by top 1% Upwork freelancers.
Founding Member Live Experience
Join our live weekly coaching experience happening now through November 20th — before this becomes a $198 self-paced course. Limited spots available.
"This is the course I WISH I had when I first started on Upwork!"
- Martine, Designer
"Took my profile from zero to competitive in just days - 10/10!"
- Adrian, Consultant
"Ariana and Jon are masters of Upwork. Don't walk, RUN to get this!"
- Deb, Developer
Let's Face It...
Most Upwork freelancers aren't making much (or any) money.
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Endless competition
Feeling invisible in a sea of 18 million other freelancers, constantly underbidding and undervaluing yourself.
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Low Responses
Discouraged by spending hours on proposals, only to rarely hear back let alone book consistent projects.
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Business-side Frustration
Frustrated by the confusing technical, sales, and business side of being a freelancer.
Introducing
Unlocking Upwork Success™
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Stand out FAST
Rise above the noise with a magnetic profile that WOWS clients and keeps you at the very top of their mind.
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Win Contracts
Master proposal strategies that land consistent, well-paying clients who respect your time and talents.
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Focus on being the Talent
A step-by-step system that handles the business side so you can focus on being the talent.
Plus So Much More!
Scroll down to see everything you get lifetime access to...
• Video Course
• Interactive Workbook
• Proposal Template Pack
• Private Community Access
• Weekly Q&A Calls
+ more!
Meet Your Instructors
We’re Ariana and Jon Locket - partners in business, in life, and in parenting our adorable toddler. Ariana is an award-winning media personality, producer, and top 1% Upwork freelancer. Jon is the behind-the-scenes operator, sales expert, and project manager.
We started our Upwork journey from zero, slogging through low-paying jobs, difficult clients, and nearly gave up… until we discovered the keys to actually succeeding on Upwork. Since then, we’ve built a thriving freelance business, earned top badges, brought in hundreds of thousands of dollars, and worked with clients we love.
That’s why we created Unlocking Upwork Success™ - a course built by freelancers, for freelancers, to help you skip the trial-and-error and start landing consistent, well-paying clients faster than you thought possible.
"Working with Ariana was seamless - can't wait to book her again!"
- Mark G.
"Ariana and Jon are the BEST of the best of Upwork talent."
- Lea M.
"Communication, deliverables, and the whole project were all spot on!" - Anthony L.
Now is the best time to get in on Upwork!
Freelancer earnings are growing year over year
CEOs are increasing freelance hires
Upwork clients are hiring right now
But wait...
“Isn’t Upwork saturated?”
While there are millions of freelancers on Upwork, 99% aren't doing it right... that's your opportunity to rise to the top fast.
“I’ve already tried Upwork and it didn’t work for me."
We get it. That’s exactly why we built this course —to finally hand you the key strategies you need (in addition to your talent) to truly unlock your potential on Upwork.
Course Day-by-Day Outline
Module 1 - Freelancer Mindset & Success Framework
• Set clear goals that support the freedom and life you want to live
• Adopt the success mindsets that turn skilled freelancers into consistent high-earners
• Run your freelance business with confidence and control
Module 2 - Competitive Analysis, Positioning, & Pricing
• Find your market position
• Identify your unique edge
• Price confidently - no undercutting
Module 3 - Magnetic Profile
• Craft a profile that ranks
• Includes keywords selection, portfolio design, catalog building, and ways to grow social proof fast
Module 4 - Proposal & Outreach System + Client-Side Secrets
• Pinpoint the best jobs, qualify them fast, and win with our proven templates
• Plus, get x-ray vision into exactly how clients see and choose freelancers
Module 5 - Closing the Right Deals
• Nail prospect meetings
• Negotiate with confidence
• Set up smooth contracts and onboarding
Module 6 - Project Delivery & Client Retention
• Deliver exceptional work on time
• Handle revisions like a pro
• Earn 5-star reviews
• Turn satisfied clients into long-term repeat customers
Module 7 - Unlock Lasting Success!
• Set yourself apart as the go-to expert in your niche
• Implement simple systems that keep income steady month after month
• Unlock the path to freedom and stability
The course experience
Quality, enjoyable
video lessons
Interactive and easy to follow
Plug-and-play resources
Limited Time Founding Member Experience
Course launches on October 20th, 2025
Join NOW to receive...
• LIVE weekly workshops tailored to your questions, challenges, and goals.
• FREE 1-on-1 coaching session and profile audit where we'll dive deep into your Upwork business ($500 value).
• Early adopter input on what you want to see covered in the course, tailoring the content to YOU (priceless!)
• 75% off!
Who can we help?
Ambitious freelancers new to Upwork.
Existing Upwork freelancers feeling stuck.
Specialists in crowded niches.
Premium providers seeking premium clients.
And many more!
What you're looking for?
You want to learn how to get consistent, well-paying jobs on Upwork.
You value clear, quality, actionable guidance.
You have a proven skillset and are ready to book projects.
Who Is This Course NOT For?
You do not yet have a strong skill set to offer on Upwork.
You aren't willing to follow a system and prefer to wing it, using a trial and error approach as you go.
You're unwilling to put in time to learn and implement proven systems.
Frequently Asked Questions
How does the Founding Member Live Experience work?
The Founding Member Live Experience features weekly live workshops, happening now through November 20th.
During this phase, you’ll learn the full Unlocking Upwork Success™ system live with Jon and Ariana — one module each week, with the recorded modules released the following week — and get personalized coaching, feedback, and the momentum of our exclusive founding member group!
What’s the difference between the Founding Member Live Experience and the full course?
Founding Members get more, not less. 🌟
The Founding Member Live Experience is a limited early-access phase where you’ll join Jon and Ariana for live weekly workshops that teach the entire Unlocking Upwork Success™ system in real time. You’ll be able to ask questions, get personalized coaching, and help shape the final version of the course before it’s officially released.
The full course will be finished after November 20th and will consist of high-quality pre-recorded video lessons, but will not include live workshops.
What skill level is this program for?
This program is designed for freelancers who already have professional-level skills to offer on Upwork. It's great for both those new to the platform and those who want to grow an existing profile.
Can't I learn all of this for free online?
Free advice is scattered, outdated, and often wrong. What you’ll find here is a proven, step-by-step system with resources updated in real time that saves you time, energy, and costly mistakes. Plus as our student, you can ask questions and get answers tailored to your unique situation.
Will this work for my specific niche or industry?
The strategies in this course apply to freelancers across a wide range of fields, from writing and design to tech, consulting, and more. The focus is on understanding how Upwork works — visibility, positioning, proposals, and client communication — skills that matter no matter what service you offer.
Is there support if I get stuck or have questions?
Yes! Along with the core lessons, you’ll have access to a private community, weekly Q&A's, and email support.
Is there a guarantee?
Absolutely! If you are not completely SATISFIED, just contact us within 7 Days for a full refund. (We're a young family so please don't treat this like just another Amazon return, but we genuinely want you to feel that you got the value you expect and deserve!)
The proven system to unlock premium clients, steady income, and true freelancing freedom.
Less than the cost of an average grocery delivery, and worth thousands in potential earnings!
